Product specific determinants of electronic gadget purchase intention : a case of the purchase behaviour of Indian youth
Year of publication: |
2022
|
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Authors: | Kulkarni, Shrinivas ; James, Leena |
Published in: |
International journal of management practice : IJMP. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8143, ZDB-ID 2170808-3. - Vol. 15.2022, 2, p. 205-234
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Subject: | brand image | brands | COO | corporate identity | country of origin | electronic gadgets | product design | product evaluation | purchase behaviour | purchase intention | youth | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Jugendliche | Youth | Herkunftsbezeichnung | Designation of origin | Indien | India | Kaufentscheidung | Purchase decision |
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