Profiling diverse reviewer segments using online reviews of service industries
Year of publication: |
2023
|
---|---|
Authors: | Jalali, Nima ; Moon, Sangkil ; Kim, Moon-Yong |
Subject: | Finite mixture modeling | Online reviewer | Reviewer segmentation | Text mining | Virales Marketing | Viral marketing | Marktsegmentierung | Market segmentation | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Dienstleistungssektor | Service industry | Online-Marketing | Internet marketing | Data Mining | Data mining |
-
Behind the ratings : text mining of restaurant customers' online reviews
Jia, Susan, (2018)
-
Unfolding the characteristics of incentivized online reviews
Costa, Ana, (2019)
-
Aggarwal, Anu Gupta, (2020)
- More ...
-
Moon, Sangkil, (2022)
-
Segmentation of both reviewers and businesses on social media
Moon, Sangkil, (2021)
-
The effects of cultural distance on online brand popularity
Kim, Moon-Yong, (2021)
- More ...