Segmentation of both reviewers and businesses on social media
Sangkil Moon, Nima Jalali, Sunil Erevelles
| Year of publication: |
2021
|
|---|---|
| Authors: | Moon, Sangkil ; Jalali, Nima ; Erevelles, Sunil |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-14
|
| Subject: | Business segmentation | Market segmentation | Reviewer profiling | Social media | Text mining | Social Web | Social web | Marktsegmentierung | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102524 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581872