Project customization and the supplier revenue-cost dilemmas : the critical roles of supplier-customer coordination
Yonggui Wang, Jongkuk Lee, Er (Eric) Fang, & Shuang Ma
| Year of publication: |
January 2017
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|---|---|
| Authors: | Wang, Yonggui ; Lee, Jongkuk ; Fang, Eric ; Ma, Shuang |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 1, p. 136-154
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| Subject: | customization | project revenues-costs | customer participation | demand ambiguity | relational embeddedness | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Projektmanagement | Project management | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour |