Promoted claims on food product packaging : comparing direct and indirect effects of processing and nutrient content claims
Garrett Rybak, Scot Burton, Alicia M. Johnson, Christopher Berry
Year of publication: |
2021
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Authors: | Rybak, Garrett ; Burton, Scot ; Johnson, Alicia M. ; Berry, Christopher |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 135.2021, p. 464-479
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Subject: | Processing claims | Clean label | Food promotion | Nutrition halos | Lebensmittel | Food | Ernährung | Nutrition | Warenkennzeichnung | Product labelling | Konsumentenverhalten | Consumer behaviour | Ernährungsindustrie | Food industry | Produktinformation | Product information | Verkaufsförderung | Sales promotion |
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