Promoting through consumer nostalgia : a conceptual framework and future research agenda
Sudhir Rana, Sachin Kumar Raut, Sanjeev Prashar, and Abu Bakar Abdul Hamid
| Year of publication: |
2021
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|---|---|
| Authors: | Rana, Sudhir ; Raut, Sachin Kumar ; Prashar, Sanjeev ; Abu Bakar bin Abdul Hamid |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 27.2021, 2, p. 211-249
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| Subject: | consumer nostalgia | marketing practices | Nostalgia | nostalgia marketing | nostalgia mechanism | nostalgia promotion | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Verkaufsförderung | Sales promotion | Werbung | Advertising | Geschichte | History | Markenführung | Brand management | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2020.1829773 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012423610