The transversal of nostalgia from psychology to marketing : what does it portend for future research?
Sudhir Rana and Sachin Kumar Raut, Sanjeev Prashar and Majdi Anwar Quttainah
| Year of publication: |
2022
|
|---|---|
| Authors: | Rana, Sudhir ; Raut, Sachin Kumar ; Prashar, Sanjeev ; Quttainah, Majdi Anwar |
| Published in: |
International journal of organizational analysis. - Bradford : Emerald, ISSN 1758-8561, ZDB-ID 2435914-2. - Vol. 30.2022, 4, p. 899-932
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| Subject: | Conceptual paper | Consumer nostalgia | Marketing practices | Nostalgia | Nostalgia marketing | Nostalgia mechanism | Konsumentenverhalten | Consumer behaviour | Marketing | Marketingmanagement | Marketing management | Geschichte | History |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOA-03-2020-2097 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013364391