Propensity to buy private label merchandise : the contributory effects of store image, price, risk, quality and value in the cognitive stream
Justin Beneke, Alex Brito and Kerry-Anne Garvey
| Year of publication: |
2015
|
|---|---|
| Authors: | Beneke, Justin ; Brito, Alex ; Garvey, Kerry-Anne |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 43.2015, 1, p. 43-62
|
| Subject: | Quality | Risk | Value | Price | Store image | Private label brands | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Einzelhandelspreis | Retail price | Einzelhandel | Retail trade | Firmenimage | Corporate reputation | Produktqualität | Product quality | Preis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010510588