How psychological resourcefulness increases salesperson's sales performance and the satisfaction of their customers : exploring the mediating role of customer-oriented behaviors
Bruno Lussier, Nathaniel N. Hartmann
| Year of publication: |
April 2017
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| Authors: | Lussier, Bruno ; Hartmann, Nathaniel N. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 62.2017, p. 160-170
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| Subject: | Psychological resourcefulness | Optimism | Resilience | Customer-oriented behaviors | Sales performance | Customer satisfaction | Kundenzufriedenheit | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Arbeitsleistung | Job performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2016.08.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011707104