Purchasing for someone else in a B-to-B context : joint effects of choice overload and accountability
Kathrin Schaffrath, Daniel Wentzel, and Aras Erkin
| Year of publication: |
January-March 2018
|
|---|---|
| Authors: | Schaffrath, Kathrin ; Wentzel, Daniel ; Erkin, Aras |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 25.2018, 1, p. 11-29
|
| Subject: | B-to-B purchase decisions | assortment size | choice overload | accountability | color-coding | Konsumentenverhalten | Consumer behaviour | Sortiment | Retail assortment | Kaufentscheidung | Purchase decision | Beschaffung | Procurement | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2018.1424749 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011847813