Putting the human back into e-business : building consumer initial trust through the use of media-rich social cues on e-commerce websites
Year of publication: |
2010
|
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Authors: | Aldiri, Khalid ; Hobbs, Dave ; Qahwaji, Rami |
Published in: |
Transforming e-business practices and applications : emerging technologies and concepts. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-60566-910-6. - 2010, p. 13-43
|
Subject: | Electronic Commerce | E-commerce | Website | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour |
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