The Human Face of E-Business: Engendering Consumer Initial Trust Through the Use of Images of Sales Personnel on E-Commerce Web Sites
| Year of publication: |
2008
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|---|---|
| Authors: | Aldiri, Khalid ; Hobbs, Dave ; Qahwaji, Rami |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 22017355. - Vol. 4.2008, 4, p. 58-78
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