The human face of e-business : engendering consumer initial trust through the use of images of sales personnel on e-commerce web sites
Khalid Aldiri; Dave Hobbs; Rami Qahwaji
| Year of publication: |
2008
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|---|---|
| Authors: | Aldiri, Khalid ; Hobbs, Dave ; Qahwaji, Rami |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 4.2008, 4, p. 58-78
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| Subject: | Electronic Commerce | E-commerce | Website | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003757525