Quantitative methods in marketing
Year of publication: |
1967
|
---|---|
Authors: | Frank, Ronald Edward |
Other Persons: | Green, Paul E. (contributor) |
Publisher: |
Englewood Cliffs, NJ : Prentice-Hall |
Subject: | Marktforschung | Statistische Methode | Statistical method | Market research | Wissenschaftliche Methode | Scientific method | Datenerhebung | Data collection |
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