Re-segmenting a gaming destination market : a fresh look at Mainland Chinese tourists in Macau
Jun (Justin) Li, IpKin Anthony Wong, Woo Gon Kim
| Year of publication: |
July 2017
|
|---|---|
| Authors: | Li, Jun ; Wong, IpKin Anthony ; Kim, Woo Gon |
| Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 23.2017, 3, p. 205-216
|
| Subject: | Tourist motivation | market segmentation | gambling destination | destination attributes | Mainland Chinese tourists | Urlaubsverhalten | Holiday behaviour | China | Tourismusmarketing | Tourism marketing | Marktsegmentierung | Market segmentation | Internationaler Tourismus | International tourism | Chinesen | Chinese (People) | Destinationsmanagement | Destination management | Macau | Glücksspiel | Gambling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1356766716647438 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011772894