Segmenting Taiwanese tourists to China by ethnic identity and generation
Year of publication: |
2014
|
---|---|
Authors: | Chen, Chun-Chu ; Wang, Yao-Chin ; Lin, Yueh-hsiu ; Jiang, Jingxian Kelly |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 20.2014, 2, p. 181-191
|
Subject: | China | destination image | market segmentation | Taiwanese tourists | Taiwan | Urlaubsverhalten | Holiday behaviour | Marktsegmentierung | Market segmentation | Internationaler Tourismus | International tourism | Tourismusmarketing | Tourism marketing | Ethnische Gruppe | Ethnic group | Tourismus | Tourism | Destinationsmanagement | Destination management |
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