Reaching consensus about the impact of mobile marketing tools on Iberian consumer purchase intention : a Delphi study

Sara Teixeira

Year of publication:	2024
Authors:	Teixeira, Sara
Published in:	Contemporary trends in innovative marketing strategies. - Hershey, PA : IGI Global, ISBN 979-8-3693-1231-5. - 2024, p. 263-277
Subject:	Mobile Marketing \| Mobile marketing \| Kaufentscheidung \| Purchase decision \| Delphi-Methode \| Delphi technique

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