Real-time brand reputation tracking using social media
Roland T. Rust, William Rand, Ming-Hui Huang, Andrew T. Stephen, Gillian Brooks, and Timur Chabuk
| Year of publication: |
2021
|
|---|---|
| Authors: | Rust, Roland T. ; Rand, William ; Huang, Ming-Hui ; Stephen, Andrew T. ; Brooks, Gillian ; Chabuk, Timur |
| Subject: | brand driver | brand reputation tracker | corporate reputation | customer equity | relationship driver | social media mining | Twitter | value driver | Social Web | Social web | Firmenimage | Corporate reputation | Markenimage | Brand image | Reputation | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242921995173 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012593263