Realigning value chain concept towards destination branding : Zimbabwe tourism destination reality

Farai Chigora, Promise Zvavahera

Year of publication:	April-June 2016
Authors:	Chigora, Farai ; Zvavahera, Promise
Published in:	Inventi impact: supply chain & logistics. - Bhopal : Inventi Journals, ISSN 2249-0981, ZDB-ID 2821950-8. - 2016, 2, p. 112-122
Subject:	value chain \| destination branding \| Zimbabwe \| branding \| tourism destination \| Simbabwe \| Markenführung \| Brand management \| Destinationsmanagement \| Destination management \| Betriebliche Wertschöpfung \| Value creation \| Tourismusregion \| Tourism destination \| Tourismusmarketing \| Tourism marketing \| Markenimage \| Brand image \| Herkunftsbezeichnung \| Designation of origin

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