Reappraising the roles of review valence and conflict in online relationships

Ran Liu, John B. Ford, Weiyong Zhang, Joseph Bonnici

Year of publication:	2023
Authors:	Liu, Ran ; Ford, John B. ; Zhang, Weiyong ; Bonnici, Joseph
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 167.2023, p. 1-12
Subject:	E-commerce \| electronic word-of-mouth (eWOM) \| Online relationships \| Product reviews \| Relationship marketing \| Review valence \| Beziehungsmarketing \| Electronic Commerce \| Virales Marketing \| Viral marketing \| Online-Handel \| Online retailing \| Social Web \| Social web \| Online-Marketing \| Internet marketing \| Konsumentenverhalten \| Consumer behaviour

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