Reassessing retailers' usage of partially comparative pricing
Year of publication: |
2013
|
---|---|
Authors: | Mohammed, Shazad Mustapha ; Miniard, Paul W. |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 22.2013, 2, p. 172-179
|
Subject: | Einzelhandel | Retail trade | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour |
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