Reassessing the influence of mental intangibility on consumer decision‑making

Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Giannis Kostopoulos, Athanasios Poulis

Year of publication:	2017
Authors:	Rizomyliotis, Ioannis ; Konstantoulaki, Kleopatra ; Kostopoulos, Giannis ; Poulis, Athanasios
Published in:	International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 59.2017, 4, p. 409-421
Subject:	Konsumentenverhalten \| Consumer behaviour \| Immaterielle Werte \| Intangible assets \| Immaterielle Güter \| Intangible goods

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