Reconceptualizing the elements of market orientation : a process-based view
Xiaodan (Dani) Dong, Zelin Zhang, Christian Andrew Hinsch, Shaoming Zou
| Year of publication: |
July 2016
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|---|---|
| Authors: | Dong, Xiaodan ; Zhang, Zelin ; Hinsch, Christian Andrew ; Zou, Shaoming |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 56.2016, p. 130-142
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| Subject: | Market Intelligence Implementation Process (MIIP) | Market orientation | Disaggregation | Moderated mediation | Centralization | International experience | Marketingmanagement | Marketing management | Prozessmanagement | Business process management | Einführung | Implementation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2015.12.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011531244