Reductions in customer commitment : an empirical study on pure downgrade versus hybrid downgrade

Chenxi Zhou, Liming Lin, Zhaoyang Guo, and Juncai Jiang

Year of publication:	2024
Authors:	Zhou, Chenxi ; Lin, Liming ; Guo, Zhaoyang ; Jiang, Juncai
Published in:	Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 27.2024, 3, p. 432-449
Subject:	downgrade \| service modification \| relationship marketing \| customer retention \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour

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