Reference price and its asymmetric effects on price evaluations : the moderating role of gender
Choongbeom Choi, Sung Jun Joe, Anna S. Mattila
| Year of publication: |
May 2018
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|---|---|
| Authors: | Choi, Choongbeom ; Joe, Sung Jun ; Mattila, Anna S. |
| Published in: |
Cornell hospitality quarterly : CQ. - Thousand Oaks, Calif. : Sage, ISSN 1938-9655, ZDB-ID 2410284-2. - Vol. 59.2018, 2, p. 189-194
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| Subject: | reference price | gender | price judgment | price fairness | Geschlecht | Gender | Preismanagement | Pricing strategy | Preis | Price | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1938965517719266 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011865508