Reference Price Research: Review and Propositions
| Year of publication: |
2005
|
|---|---|
| Authors: | Mazumdar, Tridib ; Raj, S.P. ; Sinha, Indrajit |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 69.2005, 4, p. 84-102
|