Regularities in buyer behaviour and brand performance : the case of Australian beer

John Dawes

Year of publication:	2008
Authors:	Dawes, John
Published in:	The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 15.2007/08, 3, p. 198-208
Subject:	Konsumgütermarketing \| Consumer goods marketing \| Bier \| Beer \| Markenartikel \| Brand \| Konsumentenverhalten \| Consumer behaviour \| Australien \| Australia

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