Relationship journeys in the internet of things : a new framework for understanding interactions between consumers and smart objects
Thomas P. Novak, Donna L. Hoffman
| Year of publication: |
2019
|
|---|---|
| Authors: | Novak, Thomas P. ; Hoffman, Donna L. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 47.2019, 2, p. 216-237
|
| Subject: | Assemblage theory | Consumer journeys | Consumer experience | Object experience | Internet of things | Intelligent devices | Internet der Dinge | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-018-0608-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012022565