Relationship management at the operational level in outsourcing
Year of publication: |
2010
|
---|---|
Authors: | Madsen, Sabine ; Bødker, Keld |
Published in: |
Scandinavian Information Systems Research : First Scandinavian Conference on Information Systems, SCIS 2010, Rebild, Denmark, August 20 - 22, 2010; proceedings. - Berlin : Springer, ISBN 978-3-642-14873-6. - 2010, p. 1-17
|
Subject: | Outsourcing | Beziehungsmarketing | Relationship marketing |
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