Relationships take two : customer attachment styles' influence on consumers' desire for close relationships and loyalty to the firm
Martin Mende, Ruth N. Bolton, and Mary Jo Bitner
| Year of publication: |
2009
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|---|---|
| Authors: | Mende, Martin ; Bolton, Ruth N. ; Bitner, Mary Jo |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass. : [Verlag nicht ermittelbar], ISSN 1545-505X, ZDB-ID 2127174-4. - 2009, 3, p. 23-49
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| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Empirische Methode | Empirical method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003950175