Religiosity versus profit-loss sharing : how Islamic banks brand fidelity influence the Muslim consumers' commitment
Year of publication: |
2022
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Authors: | Junaidi, Junaidi |
Published in: |
Journal of Islamic accounting and business research. - Bingley : Emerald, ISSN 1759-0825, ZDB-ID 2553043-4. - Vol. 13.2022, 6, p. 960-976
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Subject: | Brand fidelity | Consumer attitude | Consumer commitment | Materialism | Religiosity | Konsumentenverhalten | Consumer behaviour | Religion | Markenführung | Brand management | Islam | Markenimage | Brand image | Islamisches Finanzsystem | Islamic finance | Markenartikel | Brand | Islamische Staaten | Islamic countries | Islamisch | Islamic |
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