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The debate on standardization and adaptation in international marketing and management research : what do we know, what should we know?
Schmid, Stefan, (2009)
Journal of Macromarketing special issue : anti-consumption research and society
Lee, Michael S. W., (2013)
The past, present, and future of measurement and methods in marketing analysis
Ding, Yu, (2020)
Conducting Marketing Science: The Role of Replication in the Research Process
Easley, Richard W., (2000)
Replications and Extensions in Marketing and Management Research
A tale of two cultures: Revisiting journal editors' views of replication research
Easley, Richard W., (2013)