Reply to the comments on "Evidence-based advertising : an applications to persuasion
J. Scott Armstrong
| Year of publication: |
2011
|
|---|---|
| Authors: | Armstrong, J. Scott |
| Other Persons: | Carlson, Les (contributor) ; Rossiter, John R. (contributor) ; Stewart, David W. (contributor) |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 30.2011, 5, p. 790-794
|
| Subject: | Les Carlson | John R. Rossiter | David W. Stewart | Werbung | Advertising | Erfolgsfaktor | Success factor |
Antwort auf:
Carlson, Les: Tastes great but filling (then it could habe been) GBV=N
Antwort auf:
Rossiter, John R.: What "advertising knowledge" comprises and how to get it GBV=N
Antwort auf:
Stewart, David W.: Learning to improve GBV=N
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