Resources integrators in social media : an analysis of value cocreation
Mauricio Losada-Otalora, Nathalie Peña-García and Jorge Juliao-Rossi
| Year of publication: |
2024
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|---|---|
| Authors: | Losada-Otalora, Mauricio ; Peña-García, Nathalie ; Juliao-Rossi, Jorge |
| Published in: |
European business review. - Bradford : Emerald, ISSN 1758-7107, ZDB-ID 2025931-1. - Vol. 36.2024, 6, p. 816-845
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| Subject: | Cocreation | Latent profile analysis | Resource integrators | Retail banking industry | Social media | Value cocreation | Social Web | Social web | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Privatkundengeschäft | Personal banking | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EBR-01-2022-0005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015130311