Retail atmospherics effect on store performance and personalised shopper behaviour : a cognitive computing approach
Rajat Kumar Behera, Pradip Kumar Bala, Sai Vijay Tata and Nripendra P. Rana
| Year of publication: |
2023
|
|---|---|
| Authors: | Behera, Rajat Kumar ; Bala, Pradip Kumar ; Tata, Sai Vijay ; Rana, Nripendra P. |
| Subject: | Cognitive computing | Emerging market | In-store analytics | Personalisation | Retail atmospherics | Shopper behaviour | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Ladengestaltung | Store design | Kognition | Cognition |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOEM-03-2021-0433 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014333947