Retail atmospherics effect on store performance and personalised shopper behaviour : a cognitive computing approach
Rajat Kumar Behera, Pradip Kumar Bala, Sai Vijay Tata and Nripendra P. Rana
| Year of publication: |
2023
|
|---|---|
| Authors: | Behera, Rajat Kumar ; Bala, Pradip Kumar ; Tata, Sai Vijay ; Rana, Nripendra P. |
| Published in: |
International journal of emerging markets. - Bradford : Emerald, ISSN 1746-8817, ZDB-ID 2242085-X. - Vol. 18.2023, 8, p. 1948-1977
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| Subject: | Cognitive computing | Emerging market | In-store analytics | Personalisation | Retail atmospherics | Shopper behaviour | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Ladengestaltung | Store design | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOEM-03-2021-0433 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014333947