Retail innovation : the user acceptance of mobile service technologies and the effect on retailer

vorgelegt von Katrin Kallweit

The usage of smartphones is on the brink of revolutionizing the way people shop and emphasizes the strategic importance of mobile services for retailers. This holds especial importance for the customer interface design (e.g. in-store), as this is one of the most important responsibilities of a retailer within the value chain. Therfore, the presented research in this dissertation focuses on the acceptance of mobile services as a retailer initiative, which support the customer information search and product evaluation in-store. A scenario-based experimental approach is used for the purpose of...

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Year of publication:	2019
Authors:	Kallweit, Katrin
Other Persons:	Toporowski, Waldemar (degree supervisor) ; Boztuğ, Yasemin (degree supervisor) ; Kolbe, Lutz (degree supervisor)
Publisher:	Göttingen
Subject:	Dienstleistungsinnovation \| Service innovation \| Mobile Anwendung \| Mobile application \| Innovationsakzeptanz \| Innovation adoption \| Einzelhandel \| Retail trade