Retail patronage behavior and shopper typologies : a replication and extension using a multi-format, multi-method approach
Jaishankar Ganesh; Kristy E. Reynolds; Michael G. Luckett
| Year of publication: |
2007
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|---|---|
| Authors: | Ganesh, Jaishankar ; Reynolds, Kristy E. ; Luckett, Michael G. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 35.2007, 3, p. 369-381
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003531772