Retailing in a connected world
Year of publication: |
2013
|
---|---|
Authors: | Grewal, Dhruv ; Roggeveen, Anne ; Runyan, Rodney C. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 3/4, p. 263-270
|
Subject: | Einzelhandel | Retail trade | Welt | World | Globalisierung | Globalization |
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