Retracted: Inside out : social media videos and destination branding: neuromarketing using EEG technique
Alternative title: | Inside out |
---|---|
Year of publication: |
2024
|
Authors: | Shahzad, Muhammad Faisal ; Yuan, Jingbo ; Arif, Farrah ; Waheed, Abdul |
Subject: | EEG Emotive | Experimental research | Neuromarketing | Social media | Social Web | Social web | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Emotion |
-
Tellis, Gerard J., (2019)
-
Baxter, Katherine, (2024)
-
Brand crisis-sentiment analysis of user-generated comments about Maggi on Facebook
Mishra, Mridula S., (2019)
- More ...
-
Yuan, Jingbo, (2024)
-
Waheed, Abdul, (2022)
-
Ahmad, Wasim, (2023)
- More ...