Revisiting contemporary issues in B2B marketing : it's not just about artificial intelligence
Daniel D. Prior, Joona Keränen
| Year of publication: |
2020
|
|---|---|
| Authors: | Prior, Daniel D. ; Keränen, Joona |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 28.2020, 2, p. 83-89
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| Subject: | Buyer–supplier | Capital goods | Knowledge intensive | Solutions |