Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Matilda Dorotic; Peter C. Verhoef; Dennis Fok; Tammo H. A. Bijmolt
| Year of publication: |
2014
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|---|---|
| Authors: | Dorotic, Matilda ; Verhoef, Peter C. ; Fok, Dennis ; Bijmolt, Tammo H. A. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 31.2014, 4, p. 339-355
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| Subject: | Loyalty program | Reward redemption | Points pressure | Rewarded behavior | Direct mailings | Customer relationship management | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Konsumentenverhalten | Consumer behaviour | Direktmarketing | Direct marketing |