RFM-based repurchase behavior for customer classification and segmentation
Mussadiq Abdul Rahim, Muhammad Mushafiq, Salabat Khan, Zulfiqar Ali Arain
| Year of publication: |
2021
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|---|---|
| Authors: | Rahim, Mussadiq Abdul ; Mushafiq, Muhammad ; Khan, Salabat ; Arain, Zulfiqar Ali |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-9
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| Subject: | Artificial neural network | Behavior modeling | Customer classification | Customer segmentation | RFM Analysis | Beziehungsmarketing | Relationship marketing | Neuronale Netze | Neural networks | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Klassifikation | Classification | Zielgruppe | Target group | Kundenanalyse | Customer analysis | Data Mining | Data mining | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102566 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581908