RFM customer analysis for product-oriented services and service business development : an interventionist case study of two machinery manufacturers
Kati Stormi, Anni Lindholm, Teemu Laine, Tuomas Korhonen
| Year of publication: |
2020
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|---|---|
| Authors: | Stormi, Kati ; Lindholm, Anni ; Laine, Teemu Juhani ; Korhonen, Tuomas |
| Published in: |
Journal of management & governance. - Dordrecht [u.a.] : Springer Science + Business Media B.V, ISSN 1572-963X, ZDB-ID 2016991-7. - Vol. 24.2020, 3, p. 623-653
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| Subject: | RFM analysis | Industrial services | Servitization | CRM | Customer segmentation | Beziehungsmarketing | Relationship marketing | Leistungsbündel | Bundling strategy | Industrie | Manufacturing industries | Dienstleistungssektor | Service industry | Kundenanalyse | Customer analysis | Zielgruppe | Target group |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10997-018-9447-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012299357