Rhetoric in advertising : attitudes towards schemes and tropes in text and image

Renske van Enschot, Hans Hoeken and Margot van Mulken

Year of publication:	2006
Authors:	Enschot, Renske van ; Hoeken, Hans ; Mulken, Margot van
Published in:	International advertising and communication : current insights and empirical findings. - Wiesbaden : Deutscher Universitäts-Verlag, ISBN 3-8350-0455-7. - 2006, p. 142-162
Subject:	Rhetorik \| Rhetoric \| Werbewirkung \| Advertising effects \| Printwerbung \| Print advertising \| Schätzung \| Estimation \| Niederlande \| Netherlands

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