Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Shane W. Mathews, Masahiro Maruyama, Yuka Sakurai, Keith J. Perks and Phyra Sok
| Year of publication: |
2019
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|---|---|
| Authors: | Mathews, Shane W. ; Maruyama, Masahiro ; Sakurai, Yuka ; Perks, Keith J. ; Sok, Phyra |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 27.2019, 7, p. 599-611
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| Subject: | international mind-set | Internet marketing capabilities | risk perception | KMU | SME | Unternehmenserfolg | Firm performance | Wahrnehmung | Perception | Japan | Marketingmanagement | Marketing management | Risiko | Risk | Online-Marketing | Internet marketing | Wettbewerbsvorteil | Competitive advantage | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2018.1464048 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012202782