Role of e-service quality in articulating e-WOM : a serial mediation approach
Baljit Kaur
| Year of publication: |
2020
|
|---|---|
| Authors: | Kaur, Baljit |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1750-0672, ZDB-ID 2447880-5. - Vol. 12.2020, 4, p. 309-325
|
| Subject: | serial mediation | e-service quality | e-satisfaction | e-WOM | e-loyalty | e-trust | Dienstleistungsqualität | Service quality | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction |
Online Resource