The role of the online flower of service in enhancing guest loyalty via the mediating role of guest experience : a structural equation modelling approach
Alaeddin Ahmad, Dana Kakeesh and Mohammad Abuhashesh
| Year of publication: |
2022
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|---|---|
| Authors: | Ahmad, Alaeddin Mohammad Khalaf ; Kakeesh, Dana ; Hashesh, Mohammad Yousef Abu |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 13.2022, 1, p. 1-24
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| Subject: | guest experience | online flower of service | Lovelock's theoretical model | supplementary services | guest loyalty | hotels | tourism and hospitality industry | Jordan | Hotellerie | Hotel industry | Gastgewerbe | Hospitality industry | Beziehungsmarketing | Relationship marketing | Jordanien | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Tourismuswirtschaft | Tourism industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2022.119243 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012695449