SAJM Special Issue on refocusing on customers in an evolved digital context : 12th SIMSR Global Marketing Conference, Mumbai, 9-10 February 2017
guest editors: A. Parasuraman, Kiran Sharma
| Alternative title: | 12th SIMSR Global Marketing Conference Refocusing on customers in an evolved digital context |
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| Year of publication: |
[2017]
|
| Other Persons: | Parasuraman, A. (ed.) ; Sharma, Kiran (ed.) |
| Institutions: | SIMSR Global Marketing Conference <12., 2017, Mumbai> |
| Publisher: |
Hyderabad : AMDISA |
| Subject: | Digitalisierung | Digitization | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Internationales Marketing | International marketing | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management |
| Extent: | 177 Seiten Illustrationen |
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| Series: | South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. vol. 24, issue no. 4 (October-December 2017) |
| Conferences: | SIMSR Global Marketing Conference ; 12 (Mumbai) : 2017.02-9-10 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Enthält 8 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011888087