SAJM Special Issue on refocusing on customers in an evolved digital context : introduction
A. Parasuraman, Kiran Sharma
| Alternative title: | Special Issue on refocusing on customers in an evolved digital context |
|---|---|
| Year of publication: |
October-December 2017
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| Authors: | Parasuraman, A. ; Sharma, Kiran |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 24.2017, 4, p. 9-10
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| Subject: | Digitalisierung | Digitization | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011888088