Sales force analytics and optimization for the solution selling firm : leveraging operational sales data to optimize sales force assignments

von Johannes Kunze von Bischhoffshausen

Year of publication:	2016
Authors:	Kunze von Bischhoffshausen, Johannes
Institutions:	Karlsruher Institut für Technologie (degree granting)
Publisher:	Karlsruhe
Subject:	Leistungsbündel \| Bundling strategy \| Vertrieb \| Physical distribution \| Vertriebs-Informationssystem \| Sales information system \| Personaleinsatzplanung \| Crew scheduling \| Mathematische Optimierung \| Mathematical programming \| Einzelfertigung \| Kundenbindung \| Vertriebsorganisation \| Marketingstrategie
Description of contents:	Table of Contents [gbv.de]

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